“All Black Everything: A Brooklyn Nets Style Guide" by Alicia DeSantis
New York Times (September 26, 2012)
I realize it’s probably not kosher to go after an infographic on STEM grounds when it’s buried in the Style section of a newspaper site. Buuuuut I will mention one little thing about this Times interactive that deconstructs (pretty well, IMO) the new Nets logo…
The bottom caption describes the typography used on old subway roll signs that were hand-cranked. (Most of these have been phased out of New York City transit, although you occasionally see them). If you look at the image of the roll sign in the infographic, you’ll notice that each station name is listed twice — first right-side up, and then, two lines later, upside-down.
If you imagine the sign as a belt that loops around a set of rollers, you’ll understand why. But I would have liked the designer to have taken a stab at illustrating this. How do you show (in one tiny graphic) that the sign has two “faces” (interior and exterior). It’s not that easy…and perhaps it’s unnecessary. But at the very least I would have animated this particular image. Instead of showing the sign as a flat, static rectangle, why not let the words scroll down and back around in the same herky-jerky, hand-cranked fashion they did when the Dodgers were still in town?